Focus Group Design and Moderation:

A focus group is a form of qualitative research in which a group of people are asked to share regarding their opinions or perceptions. Focus groups typically involve 8 -12 participants and are facilitated by a moderator who asks questions of the group. Focus groups are preceded by careful participant selection and the establishment of uniform ground rules. Sessions may be recorded or unrecorded and may involve employees, customers, prospective customers, or other population groups.

Focus groups are often a good complement to surveys (pre-survey to aid in the development of a new questionnaire or more commonly post-survey to provide additional qualitative insight around low-scoring areas). Multiple focus group sessions can be conducted when additional insight is required or when multiple population subgroups exist.

The Crossroads Group is available to provide cost-effective professional focus group facilitation services for employees, customers, or prospective customer population segments. Services can be scaled to meet the needs of small or larger organizations.

A sample focus group report is provided below:

Sample Crossroads Group Focus Group Report (Hospital Employees)

If interested in more information on focus group facilitation services, please contact The Crossroads Group, Inc. for a complementary assessment of your needs and requirements.